The Inevitable Task of Each of Us: Tony Futura and the Geographies of Consumption

Tony Futura’s The Inevitable Task of Each of Us transforms a familiar object — the shopping cart — into a slide. At first glance, the piece is playful, even absurd: an everyday tool of commerce reimagined as a structure of leisure. But the title pushes us toward a more sobering reading. Shopping, Futura suggests, is no longer simply a choice but an inevitable task, a cycle that structures the rhythms of modern life.

Consumerism as Play and Cage

By bending the shopping cart into a slide, Futura infantilizes the act of consumption. Shopping is sold to us as entertainment — the mall as playground, the supermarket as spectacle — a cultural script where buying becomes fun. Yet the slide also signals inevitability: once you’re on it, you can’t stop midway, you can’t change direction. The ride is thrilling, but it ends not in liberation, only in containment within the cart’s metal grid.

Here the paradox emerges: the consumer is simultaneously free to choose and structurally confined. The cart promises infinite possibility, yet its very design disciplines our behavior. We move down its chute, again and again, in a loop that mirrors the repetitive routines of consumption.

From Citizen to Consumer

This is where the work resonates with one of The Geographical Imaginations Expedition & Institute’s central themes: the tension between citizen and consumer.

Citizenship implies agency — participation in collective decision-making, shaping futures, engaging in public life. Consumption, on the other hand, is framed as obligation. The sculpture’s title, The Inevitable Task of Each of Us, evokes civic duty, but here that duty has been redefined: not to vote, not to deliberate, not to act politically, but to shop.

Neoliberal societies increasingly conflate economic activity with civic participation. To “support the economy” becomes the equivalent of exercising one’s civic voice. Even ethical or “green” consumption is often framed as the highest form of responsibility, placing solutions to systemic crises back onto individual shoppers. In this way, the consumer displaces the citizen as the dominant social identity.

The Geographies of Everyday Life

The shopping cart-slide is more than a clever object; it is a spatial allegory. It directs our attention to the geographies where this shift plays out:

  • Supermarkets: gridded aisles channeling bodies and choices into predictable flows.
  • Shopping malls: privatized public squares where consumer activity stands in for civic engagement.
  • Amazon warehouses and delivery systems: invisible infrastructures sustaining the endless slide of consumption, while erasing the worker’s presence from the consumer’s experience.

These are the landscapes of everyday life in late capitalism — places where our identities are shaped less by citizenship than by our roles as consumers. Futura’s sculpture stages this reality in miniature: we climb, we descend, we repeat.

A Satire of Freedom

The irony, and the sharpness of Futura’s critique, lies in the way the work sells us the illusion of joy. The slide suggests freedom, pleasure, and childlike abandon. But the structure itself — welded from the rigid metal of the cart — reveals that our movement is already scripted. What appears playful is in fact disciplinary.

Here, Jean Baudrillard’s analysis of consumer society comes to mind: objects seduce us with the promise of freedom while quietly binding us within systems of control. Futura captures this paradox with elegance and wit, delivering a sculpture that is at once comic, critical, and unnervingly true.

Conclusion

The Inevitable Task of Each of Us is more than a surreal sculpture; it is a mirror held up to contemporary life. It shows us how the consumer has replaced the citizen, how the slide of consumption has become our daily ritual, and how the very spaces we inhabit — malls, markets, warehouses — reinforce this transformation.

Futura’s brilliance lies in his ability to make this critique both accessible and unsettling. The work seduces with humor but leaves us with unease: are we citizens shaping the world, or merely consumers sliding endlessly through it?

The Bad Bunny Effect

At The Geographical Imagination Expedition & Institute (The GIEI), we have been closely watching what some call “the Bad Bunny effect.” From lyrical storytelling to intricate stagecraft, Benito Antonio Martínez Ocasio has emerged as more than a global music star—he is participating in the active re-mapping of Puerto Rico in the cultural imagination. His No Me Quiero Ir De Aquí residency has not merely been a series of performances; it has been a cartographic intervention in the stories told about place, belonging, and identity. But how, exactly, has he been reshaping the geographies of Puerto Rican life and diaspora? And in our own fascination with his work, how might we be over-romanticizing—or oversimplifying—what’s at stake?  Here are some initial thoughts on the matter:

 

1. Reconfiguring Spatial Power — Centro vs. Periferia

By anchoring a world-class residency in Puerto Rico, Bad Bunny has reversed the typical flow of cultural gravity. Instead of chasing audiences to New York, Los Angeles, or Madrid, he has drawn them to San Juan, placing the island—not the metropole—at the symbolic center. This move resists the “periphery” status so often assigned to colonized and semi-colonized territories.

Are we interpreting this as a genuine reversal of spatial hierarchies, or are we projecting a center/periphery binary that still reinforces colonial geographic frames?

 

2. Geopolitical Resistance & Postcolonial Messaging

Through his residency and recent album, Bad Bunny has folded anti-colonial sentiment into mainstream entertainment. Lyrics, visuals, and public statements have taken aim at displacement, gentrification, and the cultural consequences of Puerto Rico’s political status.

To what extent does the residency’s political message genuinely confront U.S.–Puerto Rico colonial dynamics, and to what extent is our reading shaped by a desire for a coherent resistance narrative?

 

3. Cultural Geography through Stagecraft

The residency’s dual-stage design—mountainous rural landscapes on one side, a rooftop “marquesina” party on the other—has materialized memory and everyday Puerto Rican spaces. Chickens, plantain trees, and neighborhood gatherings have all been woven into the concert’s lived geography.

Do these scenic gestures create an authentic sense of place for local audiences, or do they risk aestheticizing and packaging Puerto Rican identity for consumption—even by Puerto Ricans themselves?

 

4. Tourism Reimagined: Economic Catalyst vs. Cultural Colonization

By attracting hundreds of thousands of visitors and generating massive economic returns, the residency has redefined Puerto Rico as a destination for cultural pilgrimage. Yet this influx inevitably reopens questions about who benefits, who is displaced, and how tourism reshapes local economies.

Are we too quick to celebrate this as a model of “community-centered tourism,” and how might we better interrogate the potential reproduction of harmful economic patterns?

 

5. Emotional Cartography: Identity, Memory, and Diaspora

For many Puerto Ricans in the diaspora, the residency has offered a symbolic homecoming, converting spatial absence into embodied presence. The concert has served as both ritual and refuge, a moment to root themselves again in a shared cultural geography.

How do we distinguish between collective emotional resonance and our own analytical romanticism about diasporic return?

 

Remaining in the Map

The No Me Quiero Ir De Aquí residency continues to unfold as both spectacle and spatial project. It has generated new ways of imagining Puerto Rico, reframed the island’s position in global cultural flows, and ignited debates about authenticity, economics, and belonging. Yet our interpretations remain provisional, shaped by the lenses we bring and the geographies we inhabit.

As the residency evolves, so too does the terrain of its meanings. Each performance adds layers to the map—some drawn by Bad Bunny, some by his audiences, and some by those of us trying to read the cartography in motion. The challenge is not to arrive at a final interpretation but to remain attentive to the shifting coordinates, the tensions, and the possibilities they open.

 

The Rhythm of Decadence: Sorrentino through Lefebvre

Paolo Sorrentino’s cinema is less about storytelling than attunement. His films, particularly Youth (2015) and La grande bellezza (2013), unfold as sensuous orchestrations of space, memory, and time. Critics often highlight their visual grandeur and thematic concern with aging, loss, and artistic decline, but what’s less commonly explored is their temporal structure: how Sorrentino builds meaning not through causality, but through repetition, cadence, and affective pulse.

Both films center on aging artists reflecting on what remains after beauty fades or success passes. Yet they are not narrative arcs in the conventional sense; they are rhythmic meditations, where form echoes theme. The rhythm of a party, the silence of a mountain spa, the ghostly recurrence of memory—these aren’t just motifs, but organizing principles. Sorrentino doesn’t just show time passing—he renders time, textures it, loops it.

To understand these films more deeply, we can turn to the French philosopher Henri Lefebvre and his late work, Rhythmanalysis—a theory of how rhythm shapes everyday life, space, and subjectivity. Bringing Lefebvre into dialogue with Youth and La grande bellezza reveals how Sorrentino functions not merely as a visual stylist, but as a cinematic rhythmanalyst of modern decadence.

In Rhythmanalysis, Lefebvre invites us to “listen” to spaces—to perceive the rhythms that underlie the everyday, from the cyclical (bodily, natural, cosmic) to the linear (industrial, capitalist, institutional). Rhythms, he argues, are not simply patterns but affective structures that shape how we inhabit time and space. Sorrentino’s Youth unfolds within just such a space: a luxurious Swiss spa suspended between stasis and slow decay. Here, rhythm is everything. The days pass in ritual repetition—meals, massages, walks, musical rehearsals. It is a site where the body’s rhythms, and those of the natural world, hold dominion over the mechanical tempo of modern life. Fred Ballinger, the retired composer played with great restraint by Michael Caine, withdraws from the linear time of artistic legacy—refusing to conduct, refusing to be summoned back into a world governed by external clocks. Instead, he drifts into a more internal, affective rhythm: one built from memory, regret, and the quiet pulse of lived embodiment.

This is where Sorrentino’s form mirrors Lefebvre’s theory most elegantly. The film’s structure itself is organized not by narrative progression but by repetition and return. Characters reappear in ritual fashion—the levitating monk, the child violinist, Miss Universe undressing in the bath—each cycling back with the regularity of a bell toll or a heartbeat. The camera, too, obeys these logics of drift and glide. Scenes do not so much progress as they accumulate resonance through recurrence. Even the editing obeys a kind of choreographic sensibility: elliptical, lulling, suggestive of dream rather than plot. The rhythms are stable, but they are also hollowed out, stripped of forward motion. What Lefebvre would call eurhythmia—the harmonious interplay of temporalities—becomes, in Youth, a gently melancholic arrhythmia, where life continues without propulsion.

One of the film’s most compelling figures in this regard is the unnamed former sports legend, unmistakably modeled on Diego Maradona. Bloated, largely silent, and trailed by an oxygen tank, he functions as a literal embodiment of disrupted rhythm. Once defined by physical precision and tempo, he is now weighed down by breath, unable to sustain the athletic time that once governed him. Sorrentino stages him almost as a visual counter-rhythm—his stillness and decline set against the ambient luxury of the spa, whose inhabitants remain, at least superficially, in motion. If the spa is a site of cyclical repetition—meant to restore—the former athlete exposes the limits of rhythm itself. Some patterns, once broken, cannot resume.

If Youth is a kind of chamber piece—a quiet study in temporal suspension—La grande bellezza is its urban symphony, sprawling and cacophonous. Here, the city of Rome is not just a setting but a field of overlapping, colliding rhythms. The protagonist, Jep Gambardella, glides through the city’s pulse like a ghost: parties, funerals, botox appointments, avant-garde performance art, all stitched together in a looping sequence of spectacle and ennui. Rome, in Sorrentino’s vision, is both eternal and exhausted—its architectural grandeur a kind of rhythmic residue of lost meanings. The film’s opening sequence, with its sudden jump from a choir performance to a decadent rooftop party, immediately sets up the film’s dialectic between sacred and profane rhythms. What looks at first like eurhythmia—the layering of different temporalities—is quickly revealed to be a hollow choreography, one that Jep both participates in and silently critiques.

Jep’s rhythm, like Fred’s, is one of refusal. He is a flâneur without direction, drifting rather than progressing, attuned not to productivity but to sensation. Sorrentino’s camera mimics this languor, often circling or hovering, privileging mood over action. Like Lefebvre’s rhythmanalyst, Jep is both observer and participant—caught within the social and spatial rhythms of his city, but also distanced from them, listening for a beat that never quite returns. The film is saturated with beautiful surfaces—rituals, performances, processions—but all of them feel like echoes. The past persists as form, but not as meaning. Rome becomes the site of what Lefebvre might call an arrhythmic beauty: structured, repetitive, but ultimately out of joint.

Across both films, Sorrentino renders rhythm not simply as an aesthetic device but as a mode of critique. These are works concerned with the bodily and social textures of time: the way repetition can sustain or drain, how rhythm can be both life-giving and death-dealing. Aging, in Sorrentino’s hands, is not just physical decline—it is a disruption of one’s capacity to inhabit rhythm. To grow old is to fall out of sync: with culture, with vitality, with the very mechanisms of meaning-making. Yet Sorrentino’s cinema doesn’t mourn this disruption so much as dwell in it, extending its temporality, letting us feel its strange, elegiac beauty.

What Sorrentino’s cinema ultimately offers to the critic is not a puzzle to decode, but a texture to inhabit—a kind of phenomenological rhythm that resists reductive explanation. To engage seriously with Youth and La grande bellezza is to move beyond questions of narrative or even theme, and instead to tune into the temporal architectures of the films themselves. In doing so, we begin to see criticism not only as interpretation, but as a rhythmic practice in its own right—an act of attunement, of watching with the body as much as the eye. Sorrentino invites us to listen closely: to beauty, to boredom, to silence, to time. The critic’s task, then, is not to resolve these rhythms, but to move with them—gracefully, attentively, and above all, in time.

Review of The First Book of Rhythms by Langston Hughes

Review of The First Book of Rhythms by Langston Hughes

Langston Hughes’s The First Book of Rhythms, published in 1954 with illustrations by Robin King, invites readers to contemplate rhythm as a universal force connecting all aspects of existence. Though crafted in language accessible to young readers, this book carries a profound wisdom about the nature of rhythm, one that resonates across disciplines, cultures, and natural forms. Hughes presents rhythm as much more than a musical or poetic meter; it is an elemental pattern, a structure, and a flow that animates life itself.

The book opens by inviting readers to draw a line, curve, or wave—introducing rhythm as something that can be seen, felt, and created. Rhythm begins in the movement of a hand on paper, a direct experience that anchors Hughes’s conceptual exploration in the physical body. As the pencil flows, it mirrors the body’s motion, suggesting that rhythm is embodied, inseparable from the physical and sensory experiences of human life. This approach echoes phenomenological theories of perception, like those of Maurice Merleau-Ponty, where understanding arises through engagement with the world. Hughes does not define rhythm in abstract terms; he has readers feel it, subtly linking rhythm to the sensory and intuitive knowledge that grows through experience.

In his descriptions of plants stretching toward the sun, rivers carving through rock, and tides responding to lunar cycles, Hughes reveals rhythm as a structuring principle of nature itself. The book’s sections on “The Rhythms of Nature” and “This Wonderful World” evoke a Romantic vision, akin to Emerson and Wordsworth, who found in nature a living, dynamic order. Hughes captures this order without romanticizing it; rather, he observes rhythm as an empirical reality, an interconnected set of cycles and flows that shape the Earth’s landscapes, waters, and skies. Nature’s rhythms here are not static but dynamic, intertwining with human rhythms in a seamless dance of life. The ecological awareness Hughes instills is subtle but foundational, gesturing toward the later environmental perspectives of ecocriticism, in which nature is seen as a symbiotic system of interdependent rhythms.

Hughes moves fluidly from natural rhythms to cultural expressions, suggesting that human creativity—the rhythm of music, poetry, and dance—draws from the same wellspring as the rhythms of the earth. His chapters on music and dance demonstrate how rhythm becomes a language across cultures, from the drumbeats that echo through African traditions to the steps of Viennese waltzes and square dances. In these sections, Hughes implies that rhythm is not just a cultural artifact but a universal language, a thread that connects diverse traditions. His view resonates with the anthropological concept of mimesis, the imitation of nature in human art, and anticipates structuralist ideas where universal patterns underlie cultural expressions. In Hughes’s view, rhythm bridges the natural and the human, making creativity an extension of nature’s own order.

Hughes’s treatment of rhythm in work and everyday life shows a keen awareness of rhythm’s role in social and economic structures. In “Broken Rhythms” and “Machines,” he examines how rhythm coordinates labor, from the sweeping motions of a scythe to the synchronized rhythms of assembly lines. Hughes contrasts the unique, handcrafted rhythms of traditional labor with the mechanical repetition of industrial machines, subtly critiquing the way mechanized rhythms can flatten human individuality. His language suggests an almost Marxist critique, where industrial rhythms impose an unnatural order, one that distances workers from the natural variations of human labor. This view aligns with ideas of alienation, suggesting that the rhythm of industrial labor has profound effects on the human psyche, disrupting the personal, variable rhythms that characterize handcrafted work.

In “Athletics” and “Furniture,” Hughes considers rhythm in forms that may seem mundane but reveal a broader aesthetic philosophy. He writes of pitchers’ graceful arcs, chairs shaped for comfort, and furniture designed to reflect the rhythms of the body. These examples show Hughes’s understanding of rhythm as not only functional but beautiful, aligning with a modernist aesthetic where form follows function. In every detail, Hughes sees rhythm as a harmony between form and purpose, a principle that unites aesthetic beauty with practical design. The chairs, cups, and clothes become, in Hughes’s vision, everyday manifestations of rhythm’s pervasive influence.

Robin King’s illustrations enhance this sense of rhythmic unity with simple yet evocative forms—curves, spirals, and waves that echo the natural and human-made shapes Hughes describes. The images mirror Hughes’s language, capturing the fundamental forms of rhythm in visual terms. There is an elegance in their repetition and symmetry, and like Hughes’s text, they suggest a Bauhaus-inspired understanding of design as rooted in universal forms.

In the final chapters, Hughes turns to the abstract and unseen rhythms of modern science—radio waves, electromagnetic fields, and atomic patterns. He marvels at these invisible rhythms, linking them to the visible rhythms of nature and daily life. This perspective resonates with the theories of rhythms in modern physics, where vibrations and cycles underpin the smallest particles of matter. Hughes’s fascination with the “unseen rhythms” anticipates a world in which technology reveals dimensions of rhythm that were once hidden from view. This closing contemplation, grounded in the technological marvels of the 20th century, opens the book outward, connecting the most elemental rhythms of the human body with the vast, unseen rhythms of the universe.

The First Book of Rhythms is thus more than an exploration of rhythm; it is a poetic treatise on the interconnectivity of life, nature, and culture. By blending the rhythmic patterns of nature, the arts, and everyday objects, Hughes creates a vision of the world as a unified field of rhythmic interaction, one that crosses boundaries of time, space, and culture. In doing so, Hughes crafts a timeless meditation on the patterns that bind the world together, patterns that echo across scales and disciplines, from the grand cycles of the cosmos to the delicate touch of pencil on paper.

EPISODE FIFTEEN Wanted: Rhythmanalysts

Does the City of Salzburg have rhythm?  Or rhythms, plural?  How do we access it?  Or them?  In EPISODE FIFTEEN we explore the concept of rhythmanalysis with Dr. Reena Tiwari and examine how communities can better imagine the geographies in which they live by unpacking the rhythms that make up those spaces.  We also kick-off the Salzburg Rhythmanalysis Project and make a call for citizen-rhythmanalysts to participate by submitting their ideas about the rhythms of Salzburg.

This Saturday, January 23rd on Radio Fabrik.  As always, 7:06 PM Salzburg, Austria time and 1:06 PM New York

Getreidegasse

 

 

 

 

 

 

 

 

 

 

 

 

 

_